How to Sell on Amazon in 2024: A Comprehensive Guide for Beginners

Selling on Amazon offers a vast opportunity to tap into one of the world’s largest online marketplaces. Whether you’re new to online retail or just new to selling on Amazon, this guide will walk you through creating a seller account, listing products, fulfilling orders, and more. By following these steps, you can start your journey toward becoming a successful Amazon seller in 2024.

1. Choose a Selling Plan

How to Sell on Amazon in 2024

Amazon offers two selling plans:

• Individual Plan: Costs $0.99 per sale, suitable for those selling fewer than 40 items per month.
• Professional Plan: Costs $39.99 per month, ideal for sellers planning to sell more than 40 items monthly.

Both plans include additional optional programs and tools. You can switch or cancel your plan anytime.

2. Create a Seller Central Account

How to Sell on Amazon in 2024

After choosing your plan, create a Amazon Seller Central account. This account will be your hub for managing your Amazon sales. You’ll need the following information to get started:

• Bank account and routing number
• Internationally chargeable credit card
• Government-issued ID
• Tax information
• Phone number

Once your account is set up, configure it by reviewing and adjusting settings for your public seller profile, payment and business information, shipping and returns, tax settings, notification preferences, and user permissions.

3. Enroll Your Brand

How to Sell on Amazon in 2024

If you own the rights to a brand, consider enrolling in the Amazon Brand Registry. This free service offers additional selling benefits and protection tools, such as:

• Greater control over product detail pages
• Access to A+ Content, Stores, Manage Your Experiments, and Brand Analytics
• Automated brand protections and additional reporting options

4. List Your Products

How to Sell on Amazon in 2024

To list products, understand the components of a product detail page:

• Title: Up to 200 characters, capitalize the first letter of each word.
• Images: Use high-quality images (500 x 500 or 1,000 x 1,000 pixels).
• Variations: Different options like colors or sizes.
• Bullet Points: Short, descriptive sentences highlighting key features.
• Featured Offer (“Buy Box”): The main offer customers see.
• Other Offers: Different prices and shipping options from other sellers.
• Description: Include keywords to improve searchability.

Utilize A+ Content to enhance your listings with videos, enhanced images, and product-comparison charts, which can increase sales significantly.

5. Set Product Prices

How to Sell on Amazon in 2024

Understand Amazon’s pricing concepts:

• Competitive External Price: Lowest price for an item from major retailers outside Amazon.
• Featured Offer: The offer customers see at the top of the product detail page.
• Lowest Amazon Price: The lowest price currently offered by any seller on Amazon.

Use the Automate Pricing tool to help you stay competitive and win the Featured Offer.

6. Select a Fulfillment Method

How to Sell on Amazon in 2024

You have two options for fulfilling orders:

• Merchant Fulfilled Network (MFN): You maintain inventory and ship products directly to customers.
• Fulfillment by Amazon (FBA): Amazon stores, picks, packs, and ships your products, also handling customer service and returns.

FBA offers advantages like Prime shipping eligibility and better customer service, potentially leading to higher sales.

7. Monitor Your Performance

How to Sell on Amazon in 2024

Maintain a good standing with Amazon by monitoring these key metrics:

• Order Defect Rate (ODR): Keep it under 1% by providing excellent customer service.
• Late Shipment Rate (LSR): Keep it below 4%.
• Pre-fulfillment Cancel Rate (CR): Keep it below 2.5%.
• Valid Tracking Rate (VTR): Maintain above 95%.

Regularly check your Account Health dashboard to ensure compliance with Amazon’s policies.

8. Promote and Advertise Products

How to Sell on Amazon in 2024

Boost your product visibility using Amazon’s promotional tools:

• Coupons: Appear on product detail pages and in search results.
• Percentage-off and BOGO Promotions: Enhance your Featured Offer.
• Lightning and 7-Day Deals: Feature on the Amazon Deals page, especially useful during events like Prime Day.
• Sponsored Products Ads: Appear in search results and product pages.
• Sponsored Brands Ads: Feature multiple products, a logo, and a headline.

9. Get Product Reviews

How to Sell on Amazon in 2024

Encourage positive reviews by:

• Accurately representing products
• Ensuring timely shipping
• Providing excellent customer service
• Using tools like Amazon Vine for eligible brands

Remember to follow Amazon’s policies to avoid violations.

10. Utilize Growth Tools and Programs

How to Sell on Amazon in 2024

Take advantage of Amazon’s tools and programs to grow your business:

• Amazon Global Selling: Expand your reach to a global audience.
• Amazon Business: Target business customers who buy in bulk.
• Product Opportunity Explorer: Gain insights into customer search and purchase behavior.

Top Successful Online Business Ideas in 2024

By following these steps and leveraging Amazon’s powerful tools, you can successfully navigate the process of selling on Amazon in 2024. Start small, focus on providing great customer service, and continuously optimize your listings and pricing strategies to grow your business.